If there’s one place in the world synonymous with freedom, fun, and style that attracts millions of tourists from across the globe, it’s Ibiza.
This small island in Spain’s Balearic archipelago stands as a living example of how to build brand value in tourism and achieve economic success while preserving cultural identity.
So, how did Ibiza, with such a small land area, become a global magnet? And why hasn’t Türkiye, despite its similarly rich natural and cultural assets, been able to achieve and sustain such success?
A STRATEGY BUILT ON CULTURE, MUSIC, AND IDENTITY
Ibiza’s tourism vision began to take shape in the 1960s when European bohemians embracing alternative lifestyles settled on the island. Over time, this spirit of freedom, combined with art and music, transformed Ibiza into an experience to be lived.
Today, Ibiza is not just a holiday destination; it offers a cultural way of life. Visitors can listen to sets by world-renowned DJs while also soaking in history in the UNESCO-listed old town, Dalt Vila.
Türkiye, by contrast, has often reduced tourism to “all-inclusive” packages, seasonal hotels, and short-term profits. Yet the essence of tourism lies in creating experiences and identities that leave a lasting impression.
Unfortunately, Türkiye has failed, or been unable, to build or sustain this identity in many of its coastal destinations. Haphazard development, erosion of local texture, and unplanned expansion have led to once-promising areas becoming ordinary and unremarkable.
IBIZA’S FORMULA FOR SUCCESS: DISCIPLINED CHAOS
While Ibiza’s nightlife is legendary, behind the chaos lies a remarkably disciplined system. Entertainment venues operate under strict licenses, music curfews are enforced, and businesses are regularly inspected to ensure they don’t harm the environment.
Ecological balance is maintained across the island. Boat tours, beach access, and even nature hikes are conducted with limited numbers of participants. On any Ibiza beach, the number and placement of sunbeds and umbrellas are strictly regulated. You’ll know exactly where those items begin and end.
Most beaches leave large areas free for the public and tourists to lay out their towels. There’s no tacky loud music, no plastic chairs, no flashing LED signs. Pricing is clearly displayed everywhere, letting you know what you’ll pay and for what service.
Meanwhile, many Turkish beach towns are marred by mafia turf wars, armed security guards, and chaotic atmospheres that ruin what should be a peaceful vacation.
For years, Türkiye has lacked proper regulatory oversight in tourism. Places like Bodrum and Çeşme briefly shone thanks to fleeting trends, but no lasting quality standards were established. In many cases, tourism was left to the whim of operators, one year they invest, next season they disappear.
Unplanned growth and unchecked entertainment culture have damaged both the environment and the reputations of many destinations.
TOURISM THAT INCLUDES RATHER THAN TRANSFORMS LOCAL COMMUNITIES
Another strength of Ibiza is how well it integrates the local population into tourism. Locals aren’t just service providers, they’re stewards of cultural heritage. Local festivals, food events, craft markets, and art galleries help maintain the island’s authenticity.
In contrast, in many of Türkiye’s tourist-heavy areas, the local population is either excluded from the tourism economy or alienated from their own culture. Local economies are overshadowed by massive hotel chains, and cultural authenticity is often replaced with artificial versions aimed at tourists. Cheap souvenirs, overpriced shops, and copy-paste venues make vacationing in Turkey a test of patience.
WHAT SHOULD BE DONE?
It’s not too late for Türkiye. From Bodrum to Datça, Kaş to Bozcaada, many destinations can be reimagined with a thematic identity and a sustainable tourism model, much like Ibiza.
This requires a long-term vision, respect for cultural heritage, and active participation of local communities. It’s entirely possible to create sustainable destinations that combine fun, history, and nature, as long as we stop treating tourism as a “short-term income model” and start viewing it as a tool for social development.
Here, the role of the Ministry of Culture and Tourism is vital. It must define the vision and take forward-looking steps. As foreign tourists increasingly withdraw from our beach towns, soon local tourists might follow.
To change the course of tourism, we must be willing, committed, and determined.