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An investment group led by L Catterton, the private equity firm backed by LVMH, is acquiring a 20% stake in Flexjet, a private jet company aiming to redefine luxury air travel. The $800 million investment will support Flexjet’s global expansion, infrastructure upgrades, and new collaborations with luxury brands.
Flexjet, which already partners with names like Belmond, Ferretti Group, and Bentley, is building an exclusive, experience-focused community for its members, far beyond just flight hours. The company plans to enhance its fleet, add long-range aircraft, expand facilities abroad, and grow its cabin crew academy.
This move reflects a broader trend: while traditional luxury goods sales are slowing, demand for luxury travel is rising. Private jet sales surged by 13%, driven by the growing value wealthy consumers place on time and experience.
With this partnership, Flexjet isn’t trying to outsize NetJets; it wants to become the boutique alternative in private aviation.
Source: Robert Frank, CNBC
L Catterton is 40% owned by LVMH and the family office of CEO Bernard Arnault. It manages $37 billion in equity capital across consumer brands, including Birkenstock, Thorne, and Etro.