Nöbetçi Eczaneler
A comprehensive study by global airport lounge and experience company Airport Dimensions, conducted with over 9,000 travelers, reveals a growing appetite among passengers for new and improved airport experiences. The Airport Experience Research Survey focused solely on frequent travelers, each of whom had taken at least two round-trip flights in the past 12 months, ensuring solid feedback based on multiple journeys and airport interactions.
The survey revealed shifting spending patterns among passengers, prompting airports to develop new projects aimed at improving satisfaction and maintaining revenue. A projected 8% growth in travel over the next 12 months is expected, driven largely by Millennials and Gen Z travelers, particularly in emerging markets.
Young Passengers Prefer Sleep Pods
Today’s and tomorrow’s passengers are seeking newer, more enhanced experiences. Older travelers reportedly prefer more seamless and efficient services, spending twice as much as younger passengers on airport parking. On the other hand, younger travelers are spending the most on airport sleep pods, with 11% of them naming it their top expense. Wellness and personal care services followed at 9%, while gaming zones were chosen by 5% of respondents.
Travelers Want Shorter Queues at Airports
Regardless of age group, travelers expressed strong preferences when it comes to airport amenities. 13% enjoy browsing shops, while 15% prefer visiting bars and lounges. A notable 70% of respondents wish for a single app that streamlines airport services and provides broader lounge access, highlighting the rising role of digital services in improving the passenger journey. However, these digital solutions do not replace basic expectations:
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83% of travelers want more comfortable seating,
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79% want shorter lines,
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and many still prioritize airport hygiene and cleanliness.
Airports Struggle to Engage Passengers
Despite planning various initiatives to keep travelers at the airport longer, post-pandemic passenger behavior shows a reluctance to spend extended time in terminals. Although 93% of respondents said they were open to engagement from airports, only 17% reported ever receiving an email or message from the airports they frequently use. 21% said they have never interacted with any airport directly.
Passengers Want Price Parity with Outside Retail
40% of travelers said they would shop more at airports if prices were equal to those in regular shopping centers. Another 32% stated they already compare airport and outside prices. Notably, Gen Z travelers emerged as the most eager demographic to spend on retail at airports.
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48% prefer airports with a larger variety of retail brands,
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48% want more in-lounge retail options,
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and 50% want to see more hybrid lounges sponsored by leading global brands.
Airports in the Middle East and Asia were cited as particularly attractive for their retail offerings.
Lounge Access Is a Priority
30% of travelers say they value lounge access and are willing to pay directly for it. 70% report that their trips are noticeably better when they use lounge services before their flights. Once the realm of business travelers, lounge access is now increasingly seen as a lifestyle and comfort upgrade. The ability to reserve lounge spots in advance has also become increasingly important.
Travelers Are Willing to Pay Extra in Lounges
When evaluating lounges, 79% of passengers said that food and beverage services are more important than the entry fee itself. 61% are willing to pay extra for premium food and beverage options once inside.
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86% find access to real-time flight information important,
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80% want in-lounge food ordering services,
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And 61% say they regularly spend more on extra food and drink in lounges.